We are proud to find our brand heritage in Rio de Janeiro, a distinctly diverse city with a hugely varied demographic, famed for its Carioca culture of openness and inclusivity, welcoming all with open arms.
Here, we present to you the many faces of Rio, from young surfers to grey haired street-food vendors, seasoned city-guards to cheerful Caras do Coco (coconut sellers).
These individuals represent the varied walks of life of Rio’s famously charming inhabitants, all united in by their shared Carioca spirit: an easy-going attitude that embraces others, takes pride in their city and above all, celebrates life at every moment.
We honour and say thank you to the people of the city that has provided us with so much more than inspiration- muito obrigado a todos Cariocas!
Photography by Alex Bramall